Creating campaign videos is absolutely critical for marketers. A picture can paint a thousand words but a video can paint millions. Video gives marketers the chance to convey their messages and value propositions in far more detail whilst keeping the audiences attention. This year, whilst interning with Ecoteer, I've had the chance to work with…
“I need help with marketing, can you please put this post on social media?”. How many times as marketers do we get asked that? Contrary to what many people might think, there’s far more to marketing than just social media, despite the digital age we live in. Enter integrated communications. Of course social media is…
Hi, I’m Lucy and I’m currently completing my Sponsored Marketing Internship in Malaysia whilst studying for a qualification with the Chartered Institute of Marketing (CIM). As a biology graduate who fell into the world of marketing, this internship seemed the perfect opportunity to combine my passion for conservation with my experience in marketing. I've experienced the…
I've arrived in Malaysia, ready to begin my new Conservation Marketing Internship. Last week I met my fellow marketing interns in Kuala Lumpur where we planned a few sight seeing trips to get to know each other a little better. Like many people of my generation, a lot of our research is done via social…
Ever been live on the radio? No, neither had I until this week. However, I was lucky enough to be invited on to the Lunchtime Live with Jeremy Sallis show on BBC Radio Cambridgeshire as part of the wildlife Wednesday segment. They'd heard about my conservation marketing internship in Malaysia and were keen to find…
2 months into studying with Cambridge Marketing College and one of the best bits about this internship is that I can apply the theory I'm learning to my new role at Ecoteer Responsible Travel. I absolutely loved University and my course but aside from the occasional field trip or labs, there were limited chances to…
How often have you seen an advert to apply for 'the greatest job in the world' or 'your dream job'? From tea tasters touring China, to island sitting a billionaire’s private island, there are some real newsworthy job adverts out there which seem too good to be true. Last year, I came across a ‘Conservation Marketing…