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What is Sustainable Marketing?

Sustainable marketing, or conservation marketing, is marketing that promotes positive change. It might be marketing conservation volunteering projects, promoting a behaviour change campaign to encourage more sustainable consumer or corporate behaviour, marketing to generate charity donations or promoting an ethical product or service. The list is endless and becoming increasingly important. With pressure to find sustainable solutions to today’s problems with over-consumption, unsustainable production, environmental degradation and biodiversity loss, it’s said that conservation and sustainability is about managing people, not species – and marketing is central to this.

 

OUR ALUMNI

Gain a qualification whilst interning abroad like sponsored marketing intern Lucy Wood

Hi, I’m Lucy and I’m currently completing my Sponsored Marketing Internship in Malaysia whilst studying for a qualification with the Chartered Institute of Marketing (CIM). As a biology graduate who fell into the world of marketing, this internship seemed the perfect…

Eleanor Devenish develops her sustainability and conservation marketing skills in Malaysia

Hi, I’m Eleanor and I completed the Malaysia Marketing Internship for Conservation. Apart from having the time of my life in tropical rainforests, amazing beaches and coral reefs and exploring Malaysia’s wonderful culture, the marketing internship definitely benefited my career.…

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