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Sustainable Marketing is Marketing for Good

Our mission is to boost communication for positive environmental impact!
So we provide professional communication skills to conservationists and green NGOs.
Plus we educate marketers about sustainability and conservation.

What is Sustainable Marketing?

Sustainable marketing is marketing to help the planet. In short, it aims to integrate sustainability into the theory and practice of Marketing. Humanity has pushed the Planet to its natural limits and beyond. Today we are seeing the consequences in climate change, mass extinction and loss of natural resources.

Marketing is often regarded as part of the problem of unsustainable consumer demand. But the power of Marketing can equally be a force for good to promote solutions to transform our economic system. Likewise, it can fulfill its natural role of connecting consumers and organisations. So it’s MARKETING TO HELP THE PLANET.

“Sustainable Marketing is the process of creating, communicating and delivering Shared Value to customers to achieve economic and social benefit for nature and people”

(Adapted by Barbara de Waard from Martin & Schouten, Porter & Kramer)


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Eleanor Devenish develops her sustainability and conservation marketing skills in Malaysia

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Digital Marketing Skills gained as Intern in Malaysia

Hi, I’m Vlada, and I have just spent 6 months completing the Malaysia Marketing Internship for Conservation. I have been interested in digital marketing for a while but haven’t had a chance to get any formal experience. So this was the perfect opportunity to gain valuable marketing skills whilst helping conservation efforts. It’s a cause…

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