Sustainable Marketing is Marketing for Good
Our mission is to boost communication for positive environmental impact!
So we provide professional communication skills to conservationists and green NGOs.
Plus we educate marketers about sustainability and conservation.
Essentially, SUSTAINABLE MARKETING IS MARKETING FOR GOOD.
What is Sustainable Marketing?
Sustainable marketing promotes positive change.
In short, it aims to integrate sustainability into the theory and practice of Marketing. Mankind has disrupted the ability of our Planet to renew itself in a natural way. Today we are seeing the consequences in climate change, mass extinction and loss of natural resources.
Marketing is often regarded as part of the problem of unsustainable consumer demand. But the power of Marketing can equally be a force for good to promote solutions to transform our economic system. Likewise, it can fulfill its natural role of connecting consumers and organisations. So it’s MARKETING FOR THE PLANET.
“Sustainable Marketing is the process of creating, communicating and delivering Shared Value to customers to achieve economic and social benefit for nature and people”
(Adapted by Barbara de Waard
from Martin & Schouten, Porter & Kramer)