Sustainable Marketing is Marketing for Good
Our mission is to boost communication for positive environmental impact!
So we provide professional communication skills to conservationists and green NGOs.
Plus we educate marketers about sustainability and conservation.
Essentially, SUSTAINABLE MARKETING IS MARKETING FOR GOOD.
What is Sustainable Marketing?
Sustainable marketing is marketing to help the planet. In short, it aims to integrate sustainability into the theory and practice of Marketing. Humanity has pushed the Planet to its natural limits and beyond. Today we are seeing the consequences in climate change, mass extinction and loss of natural resources.
Marketing is often regarded as part of the problem of unsustainable consumer demand. But the power of Marketing can equally be a force for good to promote solutions to transform our economic system. Likewise, it can fulfill its natural role of connecting consumers and organisations. So it’s MARKETING TO HELP THE PLANET.
“Sustainable Marketing is the process of creating, communicating and delivering Shared Value to customers to achieve economic and social benefit for nature and people”
(Adapted by Barbara de Waard from Martin & Schouten, Porter & Kramer)
OUR ALUMNI
A dream job marketing for good in Malaysia
How often have you seen an advert to apply for ‘the greatest job in the world‘ or ‘your dream job‘? From tea tasters touring China, to island sitting a billionaire’s private island, there are some real newsworthy job adverts out there which seem too good to be true. Last year, I came across a ‘Conservation Marketing…
Eleanor Devenish develops her sustainability and conservation marketing skills in Malaysia
Hi, I’m Eleanor and I completed the Malaysia Marketing Internship for Conservation. Apart from having the time of my life in tropical rainforests, amazing beaches and coral reefs and exploring Malaysia’s wonderful culture, the marketing internship definitely benefited my career. That’s why I can honestly say it’s one of the best things I’ve ever done.…
Gain a qualification whilst interning abroad like sponsored marketing intern Lucy Wood
Hi, I’m Lucy and I’m currently completing my Sponsored Marketing Internship in Malaysia whilst studying for a qualification with the Chartered Institute of Marketing (CIM). As a biology graduate who fell into the world of marketing, this internship seemed the perfect opportunity to combine my passion for conservation with my experience in marketing. I’ve experienced the…
Digital Marketing Skills gained as Intern in Malaysia
Hi, I’m Vlada, and I have just spent 6 months completing the Malaysia Marketing Internship for Conservation. I have been interested in digital marketing for a while but haven’t had a chance to get any formal experience. So this was the perfect opportunity to gain valuable marketing skills whilst helping conservation efforts. It’s a cause…