What is Sustainable Marketing?
Sustainable marketing promotes positive change.
In short, it aims to integrate sustainability into the theory and practice of Marketing. Mankind has disrupted the ability of our Earth to renew itself in a natural way. Today we are seeing the consequences in climate change, extinction and loss of natural resources.
Marketing is often regarded as part of the problem of unsustainable consumer demand. But the power of Marketing can equally be a force for good to promote solutions to transform our economic system. Likewise, it can fulfill its natural role of connecting consumers and organisations. So it’s MARKETING FOR GOOD.
“Sustainable Marketing is the process of creating, communicating and delivering Shared Value to customers to achieve economic and social benefit for nature and people”
(Adapted by Barbara de Waard
from Martin & Schouten, Porter & Kramer)
OUR ALUMNI
Learning about Blogging in Cambridge during my gap year
Hi, I am Tor from Sweden and I completed a part-time marketing internship during my gap year. So, I spent time learning about blogging in Cambridge. A Gap Year to reflect and improve my English After finishing my secondary education,…
Digital Marketing Skills gained as Intern in Malaysia
Hi, I’m Vlada, and I have just spent 6 months completing the Malaysia Marketing Internship for Conservation. I have been interesting in digital marketing for a while but haven’t had a chance to get any formal experience. So this was…
Gain a qualification whilst interning abroad like sponsored marketing intern Lucy Wood
Hi, I’m Lucy and I’m currently completing my Sponsored Marketing Internship in Malaysia whilst studying for a qualification with the Chartered Institute of Marketing (CIM). As a biology graduate who fell into the world of marketing, this internship seemed the perfect…
Eleanor Devenish develops her sustainability and conservation marketing skills in Malaysia
Hi, I’m Eleanor and I completed the Malaysia Marketing Internship for Conservation. Apart from having the time of my life in tropical rainforests, amazing beaches and coral reefs and exploring Malaysia’s wonderful culture, the marketing internship definitely benefited my career.…