Climate change is so hot right now – hotter than a solar power tower on a summer’s day. That’s pretty hot. Businesses are, bit-by-bit, realising it’s time to ditch the old-school marketing playbook and go green. This is your backstage pass to the fundamentals of sustainable marketing – because who said you can’t save the…

Over the years, blogs have become a popular source of information for many fields. A couple of rapidly growing areas in blogging are wildlife conservation and nature. Despite its popularity, it is important to remember that creating high-quality content is not as easy as it seems. While some types of blogs do not need so…

Hi! My name is Sachin Gauchan. I recently completed my Malaysia Marketing Internship for Conservation, where I have been learning digital marketing skills for science communication. Having completed my MSc at Imperial College London, I wanted to explore my career options in science research and communication. Also, I wanted to give myself time to decide…

The term Conservation Marketing has been coined by the founder of Biodiversity Business, Barbara de Waard. She realised the urgent need to upskill conservationists for the digital age, after more than a decade of practising marketing communications in the Conservation sector. Generation Climate will dominate this century. And conservationists have a crucial role to play…

Hi, I am Tor from Sweden and I completed a part-time marketing internship during my gap year. So, I spent time learning about blogging in Cambridge. A Gap Year to reflect and improve my English After finishing my secondary education, I decided on a gap year to explore and consider possible study choices for University.…

Hi, I’m Vlada, and I have just spent 6 months completing the Malaysia Marketing Internship for Conservation. I have been interested in digital marketing for a while but haven’t had a chance to get any formal experience. So this was the perfect opportunity to gain valuable marketing skills whilst helping conservation efforts. It’s a cause…

Creating campaign videos is absolutely critical for marketers. A picture can paint a thousand words but a video can paint millions. Video gives marketers the chance to convey their messages and value propositions in far more detail whilst keeping the audiences attention. This year, whilst interning with Ecoteer, I’ve had the chance to work with…

“I need help with marketing, can you please put this post on social media?”. How many times as marketers do we get asked that? Contrary to what many people might think, there’s far more to marketing than just social media, despite the digital age we live in. Enter integrated communications. Of course social media is…

Hi, I’m Lucy and I’m currently completing my Sponsored Marketing Internship in Malaysia whilst studying for a qualification with the Chartered Institute of Marketing (CIM). As a biology graduate who fell into the world of marketing, this internship seemed the perfect opportunity to combine my passion for conservation with my experience in marketing. I’ve experienced the…

Hi, I’m Eleanor and I completed the Malaysia Marketing Internship for Conservation. Apart from having the time of my life in tropical rainforests, amazing beaches and coral reefs and exploring Malaysia’s wonderful culture, the marketing internship definitely benefited my career. That’s why I can honestly say it’s one of the best things I’ve ever done.…

I’ve arrived in Malaysia, ready to begin my new Conservation Marketing Internship. Last week I met my fellow marketing interns in Kuala Lumpur where we planned a few sight seeing trips to get to know each other a little better. Like many people of my generation, a lot of our research is done via social…

Ever been live on the radio? No, neither had I until this week. However, I was lucky enough to be invited on to the Lunchtime Live with Jeremy Sallis show on BBC Radio Cambridgeshire as part of the wildlife Wednesday segment. They’d heard about my conservation marketing internship in Malaysia and were keen to find…

2 months into studying with Cambridge Marketing College and one of the best bits about this internship is that I can apply the theory I’m learning to my new role at Ecoteer Responsible Travel. I absolutely loved University and my course but aside from the occasional field trip or labs, there were limited chances to…

How often have you seen an advert to apply for ‘the greatest job in the world‘ or ‘your dream job‘? From tea tasters touring China, to island sitting a billionaire’s private island, there are some real newsworthy job adverts out there which seem too good to be true. Last year, I came across a ‘Conservation Marketing…

‘Where sustainable seafood can be found?’ or ‘Which fish is sustainable?’ are questions that many environmentally conscience consumers are asking today. With the world’s overfishing crisis and fish stock depletion, there’s been no shortage of pressure on retailers to sell responsibly caught or farmed seafood. A whole host of campaigns, from the Greenpeace Tuna League…

To buy or not to buy… ‘What do employers look for in conservation graduates?’ ‘What skills and experience do I need for a career in sustainability?’ ‘Which wildlife volunteering opportunities would look best on my CV?’ These are all questions I asked when choosing graduate sustainability internships and everyday, people are asking similar things. This is what…