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Conservation Marketing Is Vital

Conservation Marketing is vital

The term Conservation Marketing has been coined by the founder of Biodiversity Business, Barbara de Waard. She realised the urgent need to upskill conservationists for the digital age, after more than a decade of practising marketing communications in the Conservation sector. Generation Climate will dominate this century. And conservationists have a crucial role to play…

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4 Steps to Creating Campaign Videos

Creating video content is absolutely critical for marketers. A picture can paint a thousand words but a video can paint millions. Video gives marketers the chance to convey their messages and value propositions in far more detail whilst keeping the audiences attention. This year, whilst interning with Ecoteer, I've had the chance to work with…

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Gain a qualification whilst interning abroad like sponsored marketing intern Lucy Wood

Hi, I’m Lucy and I’m currently completing my Sponsored Marketing Internship in Malaysia whilst studying for a qualification with the Chartered Institute of Marketing (CIM). As a biology graduate who fell into the world of marketing, this internship seemed the perfect opportunity to combine my passion for conservation with my experience in marketing. I've experienced the…

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What is Sustainable Marketing? –

Sustainable Marketing is catering to the needs of todays consumers and those of tomorrow. In essence, it implies integrating sustainability and marketing. Sustainable marketing, or conservation marketing, is marketing that promotes positive change. It might be marketing conservation volunteering projects, promoting a behaviour change campaign to encourage more sustainable consumer or corporate behaviour, marketing to…

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