Climate change is so hot right now - hotter than a solar power tower on a summer’s day. That’s pretty hot. Businesses are, bit-by-bit, realising it's time to ditch the old-school marketing playbook and go green. This is your backstage pass to the fundamentals of sustainable marketing – because who said you can't save the…
The term Conservation Marketing has been coined by the founder of Biodiversity Business, Barbara de Waard. She realised the urgent need to upskill conservationists for the digital age, after more than a decade of practising marketing communications in the Conservation sector. Generation Climate will dominate this century. And conservationists have a crucial role to play…
Creating campaign videos is absolutely critical for marketers. A picture can paint a thousand words but a video can paint millions. Video gives marketers the chance to convey their messages and value propositions in far more detail whilst keeping the audiences attention. This year, whilst interning with Ecoteer, I've had the chance to work with…
“I need help with marketing, can you please put this post on social media?”. How many times as marketers do we get asked that? Contrary to what many people might think, there’s far more to marketing than just social media, despite the digital age we live in. Enter integrated communications. Of course social media is…
Hi, I’m Lucy and I’m currently completing my Sponsored Marketing Internship in Malaysia whilst studying for a qualification with the Chartered Institute of Marketing (CIM). As a biology graduate who fell into the world of marketing, this internship seemed the perfect opportunity to combine my passion for conservation with my experience in marketing. I've experienced the…
Hi, I'm Eleanor and I completed the Malaysia Marketing Internship for Conservation. Apart from having the time of my life in tropical rainforests, amazing beaches and coral reefs and exploring Malaysia's wonderful culture, the marketing internship definitely benefited my career. That's why I can honestly say it's one of the best things I've ever done.…
To buy or not to buy... 'What do employers look for in conservation graduates?' 'What skills and experience do I need for a career in sustainability?' 'Which wildlife volunteering opportunities would look best on my CV?' These are all questions I asked when choosing graduate sustainability internships and everyday, people are asking similar things. This is what…