Integrated Communications

OUR INTEGRATED COMMUNICATIONS COURSE

Learn how to influence through communication

Estimated study time: 130 hours, distance learning online.

Thinking of pursuing a marketing career? Want to promote conservation and sustainability? Studying with an accredited study centre and gaining a qualification with the Chartered Institute of Marketing, this course covers marketing tools and techniques that will make you invaluable when promoting sustainable brands or generating support for environmental conservation causes.

You will learn

How to communicate internally and externally to provide customer value
How to plan and deliver marketing communications
How to harness resources to deliver effective marketing solutions

 

Check out our blog for more on what integrated communications covers.

How to deliver customer value through brand and product management
The components of the marketing communications mix and how to plan integrated marketing communications.

WHY STUDY INTEGRATED COMMUNICATIONS?

  1. This course covers how to develop robust internal relationships and communication channels, something vital to conservation organisations which can be small, under-resourced and sometimes understaffed.
  2. You will learn how to identify and present the argument internally for additional resources needed to improve customer engagement.
  3. With growth in sustainable/conservation-focused organisations, learning how to communicate your customer value proposition will help you give your organisation an edge over competitors.
  4. This course shares how to choose the communications methods needed to engage customers, something very important as the number of on and offline options continues to grow.
  5. You will learn how to integrate all marketing communications and get your messages across consistently.

COMBINED WITH THE MALAYSIA MARKETING INTERNSHIP FOR CONSERVATION

Marketing courses in paradise locations

Often the most fun part of learning marketing is applying it! All aspects of this course are relevant to the Malaysia Marketing Internship for Conservation, as well as in any other sustainability-focused setting. Building effective communication process internally and externally is pivotal to providing customer value. What better place to learn than in Malaysia, working with wildlife conservation experts to engage aspiring conservationists volunteering to gain career skills! With the rise in wildlife conservation volunteering programmes, Ecoteer faces lots of competition, so learning how to build a strong brand will be crucial in understanding how to increase customer engagement.

WHAT OUR PAST STUDENTS HAVE TO SAY

“This course was so useful when coming to create an integrated communications plan for Ecoteer. It really makes you think about how to ‘live’ your brand from the inside out, provide the best customer value and make internal communication processes more efficient.”

Eleanor Devenish, past student and Malaysia Marketing Intern for Conservation.

YOU WILL NEED

  • At least one year of marketing experience/a relevant level 3 qualification.
  • If your first language is not English, you will need to have an equivalent qualification.

Interested?

Email Barbara de Waard at biodiversitybusiness@gmail.com to find out more.

To see the wider benefits of our marketing courses and the other subjects on offer, see [LINK TO GENERAL MARKETING PAGE].

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