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What is Sustainable Marketing? –

Sustainable Marketing is catering to the needs of todays consumers and those of tomorrow. In essence, it implies integrating sustainability and marketing. Sustainable marketing, or conservation marketing, is marketing that promotes positive change. It might be marketing conservation volunteering projects, promoting a behaviour change campaign to encourage more sustainable consumer or corporate behaviour, marketing to…

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Male Filming Another Male Sat On A Rock In Front Of The Ocean

A marketers guide to Glimpse

We've all seen those videos that show loads of really short clips stitched together. Pretty cool right? I had no idea how easy these are to produce until someone introduced me to Glimpse. Glimpse is an app which you can download to your phone and create some epic videos. It’s super easy to use and perhaps…

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Lucy And Jeremy Posing For A Picture By The BBC Radio Cambridgeshire Sign After Their Live Radio Segment

A live radio experience

Ever been live on the radio? No, neither had I until this week. However, I was lucky enough to be invited on to the Lunchtime Live with Jeremy Sallis show on BBC Radio Cambridgeshire as part of the wildlife Wednesday segment. They'd heard about my conservation marketing internship in Malaysia and were keen to find…

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What’s it like being a distance learning student with Cambridge Marketing College?

It's now week seven of my marketing internship, where I've been studying for a Certificate in Professional Marketing with Cambridge Marketing College. With videos, podcasts and webinars as well as reading material, there's never a dull moment, however you like to learn! It's flexible too, so you can learn wherever you want, whenever you want. Whilst…

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Sainsbury’s – king of sustainable seafood

Which fish is sustainable?' is a question that many environmentally conscience consumers are asking today. With the world's overfishing crisis and fish stock depletion, there's been no shortage of pressure on retailers to sell responsibly caught or farmed seafood. A whole host of campaigns, from the Greenpeace Tuna League Table to the Marine Conservation Society's…

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